Branding - Facebook Development Opportunities Assignment

Branding - Facebook Development Opportunities - Assignment Example This is mainly because; the craze of online media is increasing at a rapid pace as compared to others. Among many other social networking sites, face-book is one of the most renowned and prominent site. It helps in attracting a large array of customers towards the brand thereby presenting various feedback, comments and likes. As a result, an entrepreneur or marketer attains the facility of obtaining numerous customers from a single site thereby amplifying the profitability and brand image of the product among others. Other than this, the amount of investment over promotion or advertisement also gets reduced to a certain extent, which is quite worthy for an organization. And so, the level of revenues and profit margin of the brand also gets enhanced to a significant extent thereby amplifying its dominance in the market. This is the prime reason for which, maximum extent of the marketers or entrepreneurs in today’s age desire to select online networking site Facebook for the pro motion of their products or services. The report is presented in two parts. The first part depicts the strengths and challenges faced by the social networking site, face-book in this globe among others. Along with this, it also includes the threats and weakness faced by the site, due to extreme bargaining power of the buyers and extensive rivalry among the existing parties. On the other hand, the second part resembles the planning part of the networking site, face-book. This part mainly reveals the need for repositioning of the site in the global market among other contending site. Part A- Report Overview of Face-book In order to cope up with the challenges of economic meltdown, promotion or advertisement is the most essential requirement. This is because, by promoting the effectiveness or features of a product or service, large array of customers might be attracted towards the brand. As a result of it, the demand and profit margin of the product might get enhanced thereby amplifying the reputation in the entre segment a mong others. However, this might be possible only with the help of a social networking site, face-book. It is recognised as the most essential and reputed site used for promotion of the products or services in this competitive age. As, maximum extent of the individual desire to visit this site for attaining valuable information and ideas, that might prove effective in future. So, if a single product is promoted in this site, huge traffic might be attracted within a very small time –frame as compared to any other advertisement media. Such a prominent invention came into limelight due to the extensive efforts of Mark Zuckerberg and Dustin Moskovitz, Chris Hughes, Eduardo Saverin in the year 2004. Within next one year i.e. by the end of 2005, Facebook attained a user base of 1 million. And so, it became one of the prominent sites for the marketers to promote their products or services. By doing so, the demand and brand value of the product or services might also be enhanced to a significant extent among others such as bing, Google +, yahoo, rediff etc. So, the importance and efficiency of face-book enhanced to a significant extent as compared to others. Macro environmental Analysis of Face-book PEST analysis is recognised as

Ip4 diversity in the workplace Research Paper Example | Topics and Well Written Essays - 500 words

Ip4 diversity in the workplace - Research Paper Example The civil rights of 1964 prohibits any form of discrimination on the basis of race, religion, colour and national origin and sex. The document is a judicial reference that fosters equality among all the citizens of the United States (Hasday, 2007). The Civil Rights Act, Title VII of 1964 legislation was aimed at promoting equality among the citizens of the United States of America thus allowing them to exercise their basic rights such as the right to vote and acquire education. The act was also designed with the aim of extending the commission of civil rights; prevent discrimination in all federal assist programs and to form a commission on equal employment opportunities (Hasday, 2007). This stipulates the rights of an American citizen to participate in any job application program regardless of the discrimination elements such as race, skin colour and originality. A religious accommodation is any necessary adjustment to the work environment that will allow an applicant of an employee to practice his or her religion. Chapter VII necessitates the job of federal agencies in reasonable accommodation of religious practices or beliefs practiced or performed by employees which may conflict with the working requirements, unless the accommodation would create undue hardship (Gregory, 2011). If it does not pose any undue hardship, the employer is obliged to abide by the federal rule and grant the employee the accommodation. Some of the undue hardships that might lead to the employer denying religious accommodation rights include: if the accommodation is costly, decreases workplace efficiency, compromises work place safety or if the practice conflicts with special requirements. Application process or tasks entailed in the working environment (Gregory, 2011). Religious accommodation may be inform of dressing, for instance, nuns and Muslim women are excep ted from job dressing requirement as they are bound by their religion

DeLone McLean IS success models

DeLone McLean IS success models DeLone McLean IS success models According to Grover(1996), there is no definition of IS success. Each group of stakeholders who assess IS success in an organization has a different definition. From a software developer’s perspective, a successful information system is completed on time and under budget, has a set of features consistent with specifications, and functions correctly. Users may find an information system successful if it improves their work satisfaction or work performance. From an organizational perspective, a successful information system contributes to the company’s profits or creates a competitive advantage. Furthermore, IS success also depends on the type of system that is evaluated (Seddon et al. 1999, p. 21). IS success had seen different definitions given by many authors. According to Bailey and Pearson (1983) IS success is defined as â€Å"Measuring and analyzing computer user satisfaction is motivated by management’s desire to improve the productivity of information systems.† Authors Goodhue and Thompson (1995, p. 213) had given definition to IS success as â€Å"†¦MIS success ultimately corresponds to what DeLone and McLean (1992) label individual impact or organizational impact. DM reviewed the literature published in 1981-1987 in seven publications to develop a taxonomy of IS success. This taxonomy was based upon Mason’s modification of the Shannon and Weaver model (C.E. Shannon Weaver 1949)ofcommunications which had identified three levels of information: the technical level (accuracy and efficiency of the system that produces it), the semantic level (its ability to transfer the intended message), and the effectiveness level (its impact on the receiver). M ason adapted this theory for IS and expanded the effectiveness level into three categories: receipt of information, influence on the recipient, and influence on the system (R.O. Mason 1978). DM identified categories for system success by mapping an aspect of IS success to each of Mason’s effectiveness levels. This analysis yielded six variables of IS success: System Quality, Information Quality, Use, User Satisfaction, Individual Impact, and Organizational Impact. System Quality was equivalent to the technical level of communication, while Information Quality was equivalent to the semantic level of communication. The other four variables mapped to Mason’s subcategories of the effectiveness level. Use related to Mason’s ‘‘receipt of information.’’ User Satisfaction and Individual Impact were associated with the ‘‘information’s influence on the recipient.’’ Organizational Impact was the ‘‘influ ence of the information on the system.’’ DM developed their initial taxonomy using established theories of communication adapted to IS. These theories suggested that the flow of information was linear; however, they suggested that for IS, these different measures of success were independent, but that there was interdependency among them. Fig. 1 shows the original model. DM suggested that researchers should use this model in a predictive manner, yet they cautioned that one must measure and/ or control each of the variables in the model to ensure a complete understanding of IS success. DM called upon others to validate their model .† In order to provide a more general and comprehensive definition of IS success that covers these different points of view, DeLone and McLean (1992) reviewed the existing definitions of IS success and their corresponding measures, classifying them into six major categories. They created a multidimensional measuring model with interdependencies between the different success categories. The original DM IS success model According to DeLone and McLean (1992), measurement of IS success is critical for understanding the value and efficacy of IS management actions and IS investments. One of the most important and popular works on IS success model is the DeLone and McLean model (DM IS success model). DeLone and McLean proposed in 1992 a taxonomy and an interactive model as the frameworks for conceptualizing IS success. Driven by the need of a process to understand IS and its impacts, they developed a multi-dimension integrated view of IS success model. DeLone and McLean (1992) comprehensively reviewed IS success measures and concluded with a model of interrelationships between six IS success variable categories: (1) system quality, (2) information quality, (3) IS use, (4) user satisfaction, (5) individual impact, and (6) organization impact (see Fig. 1). This model makes two important contributions to the understanding of IS success. First, it provides a scheme for categorizing the multitude of IS success measures which have been used in the research literature. Second, it suggests a model of temporal and causainterdependencies between the categories (McGill, Hobbs, Klobas, 2003; Seddon, 1997). Since 1992, a number of studies have undertaken empirical investigations of the multidimensional relationships among the measures of IS success. Seddon and Kiew (1994) tested part of the DeLone and McLean (1992) model using a structural equation model. They replaced â€Å"use† with â€Å"usefulness† and added a new variable called â€Å"user involvement,† and their results partially supported the DeLone and McLean (1992) model. The description and examples of measures for these six dimensions are: First, system quality denotes system performance like data accuracy, system efficiency, response time, etc. Second, information quality refers to the quality of the IS product, such as currency, relevance, reliability, and completeness. Third, use refers to the frequency an information system is used, examining items like the number of functions used, frequency of access, and amount of connect time. Fourth, user satisfaction records the satisfaction level as reported by system users, including overall satisfaction and satisfaction of interface, etc. Fifth, individual impact refers to measuring the impacts brough t about by the information system on individual users, such as changes in productivity, decision model, and decision making. Sixth, organizational impact requires the evaluation of the changes caused by the information system to the organization, such as decrease in operating cost, savings in labor costs, and growth in profits. This original model identified six interrelated dimensions of IS success. It suggested that the success can be represented by the system quality, the output information quality, consumption (use) of the output, the user’s response (user satisfaction), the effect of the IS on the behavior of the user (individual impact), and the effect of the IS on organizational performance organizational impact). This model provided a scheme for classifying the multitude of IS success measures and suggested the temporal and causal interdependencies between the six dimensions. Motivated by DeLone and McLean’s call for further development and validation of their model, many researchers have attempted to extend or respecify the original model. A number of researchers claim that the DM IS success model is incomplete. They suggest that more dimensions should be included in the model, or present alternative success. Other researchers focus on the application and validation of the model (Rai et al. 2002). Following the Seddon’s extension of Delone McLean IS success model in 1997 into partial behavioural model of IS use and IS process model for IS success, Garrity and Sanders (1998) further adapted the model taking into account the organisational and sociotechnical systems. The model was further extended by Molla and Licker (2001) to measure e-Commerce success. The New DM IS model Information systems (IS) success is one of the most researched topics in IS literature. De Loneand McLean (1992) become aware of the complex reality that surrounds the identification and definition of the IS success concept. They organize the large number of studies on IS success and present a comprehensive and integrative model. DeLone and McLean, in their study, identify six main dimensions for categorizing the different measures of IS success: system quality, information quality, use, user satisfaction, individual impact, and organizational impact. They develop an IS success model in which these categories are interrelated, shaping a process construct. Their model proposes that â€Å"system quality and information quality singularly and jointly affect both use and user satisfaction. Additionally, the amount of use can affect the degreeof user satisfaction as well as the reverse being true. Use and user satisfaction are direct antecedents of individual impact; and, lastly, this impact on individual performance should eventually have some organizational impact† (DeLone McLean, 1992) (Figure 2). DeLone and McLean (1992) state that their model is â€Å"an attempt to reflect the interdependent, process nature of IS success†, undertaking to describe the IS success concept and the causes for the success. According to Ballantin other researchers (1996) and Seddon (1997), DeLone and McLean’s work makes several important contributions to the understanding of IS success. First, it consolidates previous research. Second, it provides a scheme for classifying the different measures of IS success that have been proposed in the literature into six dimensions. Third, it suggests a model of temporal and causal interdependencies between the identified categories. Fourth, it makes the first moves to identify different stakeholder groups in the process. Fifth, it has been considered an appropriate base for further empirical and theoretical research. Sixth, it has met general acceptance in the IS community. In the years that followed, several researchers altered or extended the model, while others adapted it for specific applications, such as knowledge management or e-commerce (W.H. DeLone, E.R. McLean 2004) systems. Recognizing these potential improvements over their original model, DM acknowledged these modifications and revised their model accordingly (W.H. DeLone, E.R. McLean 2003). The updated model is shown in Fig. 2. DM also modified their model to address some limitations of the original model. A key addition in the updated model was the inclusion of Service Quality as an additional aspect of IS success (L.F. Pitt, R.T. Watson, C.B. Kavan 1995); it was added because the changing nature of IS required the need to assess service quality when evaluating IS success. DM also recommended assigning different weights to System Quality, Information Quality, and Service Quality depending on the context and application of the model. There has been an intense debate about whether system use is a good measure of IS success. Although some authors (P.B. Seddon 1997) have suggested that it is better to remove system use as an IS success variable, DeLone andMcLean argued that systemusewas an appropriate measure. They asserted that the source of the problem was a too simplistic definition of system use, and that researchers must consider the extent, nature, quality, and appropriateness of it. Simply measuring the amount of time a system is in use is not enough: informed and effective use is an important indication of IS success. The DeLone and McLean Information System Success model, published in 1992, supplies a general framework to measure information systems success through the analysis of six different but interdependent factors: â€Å"system quality† on a technical level, â€Å"information quality† on a semantic level and â€Å"use†, â€Å"user satisfaction†, â€Å"individual impacts† and â€Å"organization impacts† on an effectiveness level. All these factors relate each other both on a temporal and a causal model; in the temporal model we first find system quality and information quality, which characterize an information system when it is just created; in a second stage of this process come use and user satisfaction, which feed or restrain each other and that are strongly influenced by the first two factors; finally, both in a temporal and in a causal way, comes first the individual impact and then the organizational impact, which is not seen as a simple sum of individual impacts but as a complex network of consequences. The generic nature of each of these entities makes the framework suitable for a variety of different information systems and contexts. During the last decade hundreds of articles have been written to confirm or challenge the validity of DeLone and McLean conclusions; in 2003 a new article was written by the same two authors to refine the whole model by taking into account all the suggestions/critiques made to the original article. The primary purpose of the original 1992 DM IS success model was to synthesize previous researches on IS success into a more coherent body of knowledge and to provide guidance to future researchers (DeLone and McLean, 2003). The role of IS has changed and progressed during the last decade. Similarly, academic inquiry into the measurement of IS Although it may be more desirable to measure system benefits in terms of numeric costs (e.g cost savings, expanded markets, incremental additional sales, and time savings), such measures are often not possible because of intangible system impacts and intervening environmental variables that may influence the numbers (T. McGill, V. Hobbs 2003).Therefore, there has been little consensus on how net benefits should be measured objectively and thus they are usually measured by the perceptions of those who use the IS. Therefore, ‘‘perceived system benefits’’ or ‘‘perceived usefulness’’ has been adopted as an important surrogate of IS success (B.H. Wixom, H.J. Watson 2001) The right-hand side of the DeLone and McLean’s model, which assumed linear causality between system use, user satisfaction, individual impact, and organizational impact, has not been authenticated. Seddon contended that the model was too encompassing and introduced some confusion because it mixed process and causal explanation of IS success. He further argued that system use must precede impacts and benefits, but that it did not cause them. Accordingly, system use would be a behavior that reflects an expectation of system benefits from using an IS and thus would be a consequence of IS success, rather than a determinant of system net benefits. Some empirical surveys (M. Gelderman 1998) also found that the association between system use and system benefit was not statistically significant. System use is necessary but not sufficient to create system benefits. User satisfaction results from the feelings and attitudes from aggregating all the benefits that a person hopes to receive from interaction with the IS (B. Ives, M.H. Olson, J.J. Baroudi 1983). In fact, attitude cannot influence system benefits—on the contrary, perceived system benefits can influence user satisfaction. Therefore, individual impact and net benefits can cause user satisfaction (rather than vice versa). There has been an intense debate about whether system use is a good measure of IS success. Although some authors (P.B. Seddon 1997) have suggested that it is better to remove system use as an IS success variable, DeLone andMcLean argued that systemusewas an appropriate measure. They asserted that the source of the problem was a too simplistic definition of system use, and that researchers must consider the extent, nature, quality, and appropriateness of it. Simply measuring the amount of time a system is in use is not enough: informed and effective use is an important indication of IS success. Although it may be more desirable to measure system benefits in terms of numeric costs (e.g. cost savings, expanded markets, incremental additional sales, and time savings), such measures are often not possible because of intangible system impacts and intervening environmental variables that may influence the numbers (T. McGill, V. Hobbs 2003).Therefore, there has been little consensus on how net benefits should be measured objectively and thus they are usually measured by the perceptions of those who use the IS. Therefore, ‘‘perceived system benefits’’ or ‘‘perceived usefulness’’ has been adopted as an important surrogate of IS success (B.H. Wixom, H.J. Watson 2001) The right-hand side of the DeLone and McLean’s model, which assumed linear causality between system use, user satisfaction, individual impact, and organizational impact, has not been authenticated. Seddon contended that the model was too encompassing and introduced some confusion because it mixed process and causal explanation of IS success. He further argued that system use must precede impacts and benefits, but that it did not cause them. Accordingly, system use would be a behavior that reflects an expectation of system benefits from using an IS and thus would be a consequence of IS success, rather than a determinant of system net benefits. Some empirical surveys (M. Gelderman 1998) also found that the association between system use and system benefit was not statistically significant. System use is necessary but not sufficient to create system benefits. User satisfaction results from the feelings and attitudes from aggregating all the benefits that a person hopes to receive from interaction with the IS (B. Ives, M.H. Olson, J.J. Baroudi 1983). In fact, attitude cannot influence system benefits—on the contrary, perceived system benefits can influence user satisfaction. Therefore, individual impact and net benefits can cause user satisfaction (rather than vice versa). The measurement of IS success or effectiveness is critical to our understanding of the value and efficacy of IS management and investments (DeLone and McLean, 2003). They have striven to bring both awareness and structure to the â€Å"dependent variable†- IS success in IS research, and the result is the so-called updated DM IS success model (Figure 2). Their major contribution is proposing a taxonomy and an interactive model as frameworks for conceptualizing and operationalizing IS success for future researchers. In response to the progresses in IS applications, DeLone and McLean refined their original model and proposed an updated version in 2003. Service quality was added into the success model, and the individual impact and organizational impact were combined into a single variable named â€Å"net benefits† as shown in Figure 4. To catch up with the advancements of its applications, IS needs not only to provide users information products but also to meet users’. In addition, some researchers (J.J. Baroudi, M.H. Olson, B. Ives 1986) have suggested that user satisfaction causes system use rather than vice versa. Thus, the Delone and McLean’s assertion that system use causes user satisfaction seems to be merely a temporal rather than causal relationship. Many models based on that of DeLone and McLean have been presented. However, they often confuse the independent variable and dependent variables of IS success. ‘‘Technological support’’, ‘‘knowledge strategy or process’’, and ‘‘support and service’’ are three examples of suggested additions but these clearly cause success (rather than being part of it). The variables should be dependent; i.e. surrogate measures for success. DeLone and McLean suggested that the IS success model should include service quality for electronic commerce systems. DeLone McLean (2003) argue that Seddon’s (1997) reformulation of the DeLone McLean (1992) model into two partial variance models (i.e. IS success model and partial behavioural model of IS Use) unduly complicates the success model, and thus assert that System Use or Intention to Use is still an important measure of IS success. Given that Systems Use/Intention to Use is included in their updated IS success model, DeLone McLean (2003; 2004), however, did not attempt to reconcile their model with Seddon’s (1997) Perceived Usefulness measure and Davis’s (1989) Technology Acceptance Model (TAM) that explains system use behaviour. Thus, there is a need for research to combine the updated DM model with Seddon’s (1997) Perceived Usefulness construct and the IS acceptance/adoption literature to give it the richness in theoretical perspective that it presently lacks. While the updated DM model is a generic, comprehensive e-commerce systems success model, it suffer s from certain difficulties. First, the Net Benefit measure in the model is conceptually too broad to define. As DeLone McLean (2004) suggest, ‘The new net benefits construct immediately raises three issues that must be addressed: what qualifies as a benefit? for whom? and at what level of analysis’ Thus, when using the updated DM model, researchers need to clearly and carefully define the stakeholders and the context in which Net Benefits are to be measured (DeLone McLean, 2004). DeLone and McLean (2003) propose an updated IS success model (Fig. 2) and evaluate its usefulness in light of the dramatic changes in IS practice, especially the advent and explosive growth of ecommerce. They agree with Seddons premise that the combination of variance and process explanations of IS success in one model can be confusing, but argue that Seddons reformulation of the DeLone and McLean (1992) model into two partial variance models unduly complicates the success model, and defeats the intent of the original model. Based on prior studies, DeLone and McLean (2003) propose an updated model of IS success by adding a â€Å"service quality† measure as a new dimension of the IS success model, and by grouping all the â€Å"impact† measures into a single impact or benefit category called â€Å"net benefit.† DeLone McLean (2004) propose several e-commerce systems success measures identified in the management information systems (MIS) and marketing literature, t he nomological structure of the updated DM model is not fully consistent with the quality- value-satisfaction-loyalty chain in the marketing and consumer behavior. Thus, continued research is also required to reconcile the updated DM model with the marketing research literature. Although some researchers claim that service quality is merely a subset of the models systems quality, the changes in the role of IS over the last decade argue for a separate variable called the â€Å"service quality† dimension (DeLone McLean, 2003). On the other hand, while researchers have suggested several IS impact measures, such as individual, work group impacts, organizational impacts (DeLone McLean, 1992), interorganizational impacts, consumerimpacts, and societal impacts (Seddon, 1997), DeLone and McLean (2003) move in the opposite direction and group all of the impact measures into a single net benefits variable, to avoid complicating the model with more success measures. Given that system usage continues to be used as a dependent variable in a number of empirical studies, and takes on a new importance in Internet-based system success measurements, where system use is Voluntary, â€Å"system usage† and the alternative â€Å"intention to use† are still considered as Important measures of IS success in the updated DeLone and McLean model. References Seddon PB, Staples S, Patnayakuni R, Bowtell M (1999) Dimensions of information systems success. Communications of the AIS Grover V, Jeong SR, Segars AH (1996) Information systems effectiveness: the construct space and patters of application. Information Management 31(4):177-191 Goodhue DL, Thompson RL (1995) Task-technology fit and individual performance. MIS Quarterly 19(2):213 DeLone WH, McLean ER (1992) Information systems success: the quest for the dependent variable. Information Systems Research DeLone WH, McLean ER (2003) The DeLone and McLean model of information systems success: a ten-year update. Journal of Management Information Systems McGill, T., Hobbs, V., Klobas, J. (2003). User-developed applications and information systems success: A test of DeLone and McLeans model. Information resources Management Journal, R.O. Mason, Measuring information output: a communication systems approach, Information Management Seddon, P. B. Kiew, M.-Y. (1994). A partial test and development of the DeLone and McLean model of IS success. In J. I. De Gross, S. L. Huff, M. C. Munro (Eds.), Proceedings of the international conference on information systems Atlanta, GA: Association for Information Systems Rai, A., Lang, S.S. Welker, R.B. (2002) Assessing the validity of IS success models: an empirical test and theoretical analysis. Information Systems Research, Molla, A. Licker, P.S. (2001) E-commerce systems success: an attempt to extend and respecify the DeLone and McLean model of IS success. Journal of Electronic Commerce Research Taylor, S. and Todd, P. â€Å"Understanding information technology usage: a test of competing models,† Information Systems Research

Stock Options Essay -- GCSE Business Marketing Coursework

Stock Options Since the late 1980’s more and more people have been given the opportunity to purchase stock options. As of 2001, ten million employees have chosen to purchase stock options. Another survey established that 97 of the top 100 e-commerce companies gave the choice of options this year. For these reasons, it is important to understand what stock options are, the different types of options, and their advantages and disadvantages. A stock option gives any employee the right to buy a certain number of shares in the company at a fixed price for a certain number of years. Employees who have been given the choice of stock options hope that the share price will go up and that they will be able to cash in by purchasing the stock at the lower grant price and then selling the stock at the current market price. Stock option plans can be a flexible way for companies to share ownership with employees, reward them for performance, and attract and retain a motivated staff. These plans could also encourage the employees to look in that best interest of the company and other shareholders. For growth-oriented smaller companies, options are a great way to preserve cash while giving employees a piece of future growth. They can also work for public firms whose benefit plans are well established, but who want to include employees in ownership. Options are not a mechanism for existing owners to sell shares and are usually inappropriate for companies whose future growth is uncertain. They can also be unappealing in small, closely held companies that do not want to go public or be sold because they may find it difficult to create a market for the share. There have been disagreement on whether or not options are actual ownership. Some believe they are ownership because employees do not receive them for free, they use their own money to purchase the share. Others believe that since the employees can sell their shares a short time after purchasing them they do not have the long-term ownership goal. A few simple terms with stock options are a call, a put, and a premium. A call is the right to buy the stock, a put is the right to sell the stock and its premium is the price of the option. Overall, options allow you to participate in price movements without committing the large amount of funds needed to buy stock outright. ... ...s are even hired, stock options enable companies to recruit better employees. Once the employees are hired, they work harder for the sake of the company as well as a rise in their shares, and therefore, the company is able to retain hard working elites. Another positive remark about stock options is that companies are not required by GAP to record them as an expense which, in turn, inflates their earnings. Just as before with the employee’s stock income, the company receives a tax deduction as well. When the employee exercises his stock then sells it in the market he receives an income, and this amount received by the employee is equal to the tax break granted to the company. Hence, the larger the price difference, the better it is for both the employee and employer. To conclude, stock options are increasingly being used as incentives for employees in companies around the world. Statistics state that the increased use of stock options privileges has increased the work ethic of employees, thus increasing sales. Stock options are a good non-cash compensation for increasing the moral of employees, but one should note that the underlying tax regulations could be complicated.

Name Your Price Essay

Name Your Price: Compensation Negotiation Whole Health Management Group 6 Abhisek Jha 10PGHR04 Annesha Pramanik 10PGHR08 Kunal Dayani 10PGHR21 Priyanka Gupta 10PGHR30 Ria Ghosh 10PGHR42 Tanu Mehta 10PGHR51 Base Salary Status: $100000 per year paid semi monthly †¢ Reason: Since Whole Health Management is a mid cap company and it wishes to pay competitive package at HBS , we have chosen median base salary of health sector from exhibit 6. †¢ Also, since the CEO, Jim Hummer is willing mentor and provide a lot of challenging opportunities to Munroe, which he might not get anywhere else so he would be ready to compromise with the monetary benefits and not choose 75% base salary Stock options Stock options: Options to purchase 10000 shares at $2.7 per share according to vesting schedule †¢ Reason: It is the standard equity plan for incoming executives †¢ Also since, Jim mentioned in exhibit 2, that the company might grow 3 folds by year end 2006, Munroe would want to invest in the firm’s equity †¢ And Jim also mentioned that the organic growth strategy may generate many opportunities for Munroe, being in a leadership role he would like to have more stake in the company Bonus Bonus: Up to $30000 based on agreed upon goals †¢ Reason- Since the median total additional compensation given in exhibit 6 is 30% of the median base salary The agreed upon goals would ascribe to 3 roles specified: †¢ Manage client relationships and contracts †¢ Goals: a) Repeat business from existing clients of the three contracts given to Munroe †¢ b) Customer satisfaction Index > 90% †¢ Grow existing client contracts †¢ Goals: a) Increase revenue ( existing-$10M to $12M) from the contract that he is managing by 15% †¢ Develop new client business †¢ Goals: a) Expand the client base and get 2 more contracts with combined worth of atleast $4M NOTE: The bonus of $30000 is proportionally divided on all goals with each role carrying equal weightage Relocation Allowance Relocation Allowance: $10000 to relocate to Cleveland; additional allowance to be determined for any future relocations †¢ Reason: From internet cost of living comparison calculators we found that even with a 30% decrease in Munroe’s salary, he could maintain his standard of living in Cleveland as it is a less expensive city as compared to Boston. †¢ Thus we have allocated a nominal amount of $10000 towards movers and packers charges Source for cost of living comparison: http://www.bankrate.com/calculators/savings/moving-costof-living-calculator.aspx Continuing Education Stipend and Dues & Licensures Continuing Education Stipend: 70% of tuition fee for further education, if approved Dues and Licensures: Sponsor(100%) the certifications and other dues and licensures in future THANK YOU

The Manager as a Critical Thinker

The 10 steps of critical thinking Include: What are the issue and conclusion, what are the reasons, what words or phrases are ambiguous, what are the value and descriptive assumptions, are there any fallacies in the reasoning, how good is the evidence, are there any rival causes, are the statistics deceptive, what significant information has been omitted, what reasonable conclusions are possible. The book stated that â€Å"an Issue Is a question or controversy responsible for the conversation or discussion. It Is the stimulus for what is being said† (Browne & Kelley, 2012).The book goes on to dividing the issue into two categories: descriptive and prescriptive. The book defines descriptive issues as those that cause people to question the accuracy of vents In the past, present or future. And prescriptive Issues are those that raise questions about what is the right thing versus the wrong thing to do, good versus bad, what we should do. The issue in this scenario falls under th e descriptive category. The CEO of PAS Manufacturing, Raymond Sesame's compensation is significantly higher compared to the salary of Coos in other companies with similar characteristics.James was hired In 2003 for a five year appointment with the starting salary at $400,000. During the first three years, the contract promised him raises of %, 5% and 7% consecutively. After the first three years, the Coo's compensation continued to increase significantly while the company experienced zero growth In the year of 2006 and continued to experience loss ever since without signs of recovery. The impact of Sesame's high compensation made headlines in a local newspaper. Employees of PAS are also expressing discontent with their current CEO.As a conclusion, the senior vice president of Human Resources at PAS wrote a memo to the Board of Directors advising the board that the compensation for the current CEO s misaligned with the industry average. He is hoping that the Board would consider sear ching for a new candidate to replace James who would be able to contribute to the company's growth. There are several reasons provided by the Director of HRS to support his recommendation In replacing the current CEO with a new candidate. Browne and Kelley define reason as explanations or rationales that support the validity of a conclusion (2012, P. 30).In this case, the first reason is evidently provided in the table that compares the Coo's salary to the company's growth rate from 2003 o 2009. The Coo's raise percentage continued to rise by 2 percent every year while the company's growth seized In year 2006 and exhibit a loss trend In subsequent years. The HRS Director believes that compensation should be based on performance, 1 OFF reflect his performance. Another reason is that other Coo's from companies with the same characteristics as PAS were only averaging about $391 ,659 in 2007 while Sesame's salary was as much as $100,000 over the national average.It indicates that the co mpany is spending â€Å"unnecessary' money. Lastly, the number of dissatisfaction or the current CEO is growing among the employees of PAS. The HRS Director fears that if union workers have lost respect for the CEO, it would be hard to stop other groups from losing faith as well. The next step is identifying the words or phrases that seem ambiguous in this situation. The book stated that ambiguous words or phrases should be looked in the reasons or conclusion areas because the author wants the reader to accept a conclusion. Therefore, I should look for words or phrases that affect my decision (P. 41).In the last sentence, the HRS Director said that e hopes the successor â€Å"will be more hard-working and willing to do what is necessary' which all sound very ambiguous. Because he never mentioned previously what constitutes as hard-working. Hard-working could mean different things to different people. And â€Å"willing to do what is necessary', what does that mean exactly? There s eems to be implied meanings to this phrase. A person might think doing whatever necessary as breaking the laws to achieve the goal while others might have an entirely different interpretation. Another ambiguous word is â€Å"greatness† in the same sentence.Greatness could also mean many things in this case. It could mean that the company is able to recover its losses or the company is able to regain the trust from partners and employees. Once again, it is hard to determine exactly what the Director want to express by using these words and phrases. The next stage of critical thinking is identifying the value and descriptive assumptions. According to the text, â€Å"a value assumption is an implicit preference for one value over another in a particular context† while â€Å"a descriptive assumption is an unstated belief about how the world was, is or will become† (P. ). The HRS Director considers pay for performance as the best method to determine compensation. By supporting this idea, he believes that productivity is the determining factor in evaluating how good a worker is. Therefore, he prefers his company to follow the industry best practices in determining the Coo's pay rather than the current practice. The descriptive assumption in this case is the belief that the company's performance will improve under the direction and management of a new CEO. In other words, the company's status cannot be improved by other means except for the replacement of the CEO.There are several fallacies that the author used to persuade the reader's opinion in this situation. The author attacked the Coo's personality by pointing out that a local newspaper recently quoted the CEO saying the following line; â€Å"I'm worth every penny I'm paid; this town owes everything to me and my family'. This is an attempt to show that the CEO has disputable character and that he is a cocky ungrateful man. The author also went on to say that the CEO is a very wealthy man as the only grandson of the company's founder. And because of his financial status, he has no inventive to ark hard for this company to strive.Another fallacy that was used is the slippery slope technique in which the author assumes that one event will set off a chain of uncontrollable and undesirable outcomes. The author said that once union workers lose respect for the CEO by circulating an unflattering comic representation it will losing faith in the CEO as well. Next step in critical thinking is to determine the validity of the evidence presented. The first evidence provided by the author is the table listing the Coo's annual raise versus the company's annual growth rate from he company's Human Resources Department.This evidence could be considered as valid because these are probably based on exact figures provided on payroll as well as the company's financial statements. The next evidence that the author presents is the average salary for other CEO in the same industry. At first glance, by using the phrase â€Å"according to the Economic Research Institute†, it would cause the reader to think that this must be a reliable source. But when looking at the footnote at the bottom of the page, the source was Just a salary calculator providing estimates.There re no concrete facts to support that the figure presented was the actual average for the industry. That makes the source not very reliable on its accuracy. The author went on to say that research shows that Coo's median total compensation fell yet the source for this research is from wick. Wick is not considered as a scholarly source for research. The next evidence provided is the survey of executive pay practices. The author stated that 64% from that survey reported salary freeze yet the author never stated how large the sample size was and failed to mention if the sample was Mandalay selected or not.Surveys are often biased because it fail to truly represent how people truly feel instead people fill out answers as they think they have to give. Lastly, the author quoted another cite citing other cities. The author used a source that was quoted in the Baltimore Sun without examining to see if the original source is dependable or not. Lastly, the statement that â€Å"everyone in the Human Resources field knows† is a generalization. The book defines this as â€Å"a person draws a conclusion about a large group based on experience with only a few members of the group.The author clearly has not met with everyone in the HRS field, therefore, he use his experience as being the HRS director to support his claim that this is the thinking of the whole field. The next step in critical thinking in the book is looking for rival causes. The books definition of â€Å"a rival cause is a plausible alternative explanation that can explain why a certain outcome occurred† (P. 128). The author was citing several sources to support his claim that the median compensation for CEO in the industry fell during Sesame's terms, as well as a lot of companies were freezing or rimming salaries for their executives.The author also cited another claim from a source stating that indeed, excessive CEO compensation was the actual cost of the economic recession in the United States during those years. This is the cause that the writer wants the readers to believe that the growth of PAS has stalled over the years is due to excessive compensation. There could be many other reasons that could arguably be the reason why the United States was experiencing a recession during that period such as high unemployment rate, foreign policy, war spending, amount of unsecured loans, etc.Clearly, high CEO compensation cannot be considered as the sole cause of the recession as the author wants us to believe. The author in this scenario used several statistics in trying to support his claim. First he said that the medial total compensation fell by 7. 5 percent, in this case, we weren't provided w ith the base number to determine if 7. 5 percent was significant or not. Once again, the author claimed that 64 percent of companies responding to the survey reported that omitted the total number of companies. 64 percent is an impressive number and we old have been easily swayed if we didn't question the use of statistics.

Interview with Book Designer Nuno Moreira

Interview with Book Designer Nuno Moreira The Perfect Book Cover: An Interview with Graphic Designer Nuno Moreira â€Å"The perfect cover is seductive, mysterious, puzzling.†At Reedsy, we have the chance to work with exceptionally talented and creative people. Whether they express themselves in words or images, they are always striving for their creative output to reach a level of perfection that each of them defines and idealizes in a different way.Today, Nuno Moreira, a Portuguese graphic artist now residing in Tokyo, offers us what may be the â€Å"perfect† definition of a book cover. Before that, he outlines the differences between working for a publisher and working directly with an independent author; and explains how a lousy cover first got him into book design.But get to the â€Å"perfect cover† question. It’s worth it.Hi Nuno, great to have you here. You’re a freelance cover designer based in Tokyo, and work predominantly with independent authors and small presses. How did you first get into book design?Hi there, thank you for the opportunity. I starte d working with books and editorial design back in Portugal, in 2007, designing books for a handful of publishers, most of them no longer in activity nowadays. It all started because I was reading a book by Alejandro Jodorowsky and the cover was just horrible. I stopped and thought to myself: how can such provocative ideas be hidden behind such a lousy cover? So, I immediately put the book aside and wrote an email to the publisher. Months later I found myself working not for that publisher, but for two others and then things just gradually took from there. Basically, Jodorowsky is to blame for my book cover practice!I always loved reading and being surrounded by books and magazines and with time it only got worse (in a good sense of course). Since then I started art directing for Editorial Estampa - a publisher with over 50 years in Portugal - and then, slowly I started taking commissions from varied publishers and authors. These last 4 years I’ve been designing mostly for ind ependent presses and self-published authors in the US and UK.

The Father of Revolution Essay Essay Example

The Father of Revolution Essay Essay Example The Father of Revolution Essay Essay The Father of Revolution Essay Essay I belong to the opposing group. who opposes Jose Rizal as the national hero. and affirms Andres Bonifacio. who genuinely owns the throne to the alleged rubric of â€Å"National Hero† which presently belongs to Jose Rizal. First of all. allow me acquire some facts straight. His complete name is Andres Castro Bonifacio. and he was born on November 30. 1863 in Tondo. Manila and died on May 10. 1897 at a really immature age of 33 in Maragondon. Cavite. Like Abraham Lincoln. his formal instruction was really limited because of his parents’ decease when he was merely 14. He was an devouring reader excessively similar Lincoln and has read legion books like the Gallic Revolution. Biographies of US Presidents and many others. As the firstborn. he had to drop out from school in order to back up his siblings. Bonifacio was able to see working several uneven occupations such as courier. salesman and. warehouser. He was besides a man of affairs merchandising fans and canes. He founded the radical motion known as KKK and was its supreme leader which sought for independency from the Spaniards. Not known to many Filipinos. some historiographers regarded him as the â€Å"first president of the Philippines. Andres Bonifacio and Greogoria De Jesus were married at the historic Binondo Church in 1893. His married woman. more popularly known as Aling Oriang. was the laminitis and the vice-president of the women’s chapter of KKK. As a member of the Katipunan. Gregoria was designated the codification name â€Å"Lakambini† which is the equivalent of â€Å"goddess† or â€Å"muse† in Tagalog idiom. Andres and Gregoria had a boy named Andres but died of variola. Bonifacio was executed in 1897 and after more than a twelvemonth his married woman Gregoria met Julio Nakpil. a commanding officer of the Katipunan military personnels in northern Philippines. They got married in December 1898 and had 5 kids. The primary aim of the constitution of KKK is to accomplish independency from Spain through a revolution. On July 7. 1892. the twenty-four hours after Rizal’s exile to Dapitan. Andres Bonifacio founded the KKK – Kataas-taasang Kagalanggalangang Katipunan ng mga Anak ng Bayan ( Highest and Most Respected Children of the Society of the Country ) As a Katipunero. a member of the secret society called KKK. Bonicafio used the anonym â€Å"May Pag-asa† ( There’s hope ) . The first â€Å"Supremo† of the Katipunan. short of KKK. was Deodato Arellano. Bonicacio’s brother-in-law. The 2nd KKK â€Å"Supremo† was Roman Basa. Although Bonifacio was the laminitis. he merely took over as â€Å"Supremo† in 1895 and anterior to keeping the highest place he was the organization’s accountant and so its fiscal. Bonifacio wrote the poem â€Å"Pag-ibig SA Lupang Tinubuan† ( Love of Homeland ) under the anonym Agapito Bagumbayan. With less than 300 KKK members in January 1896. ranks of the Katipunan soared high to more than 40. 000 by August 1896 due to the publication of â€Å"Kalayaan† and rank spread out throughout Luzviminda.

Celebrate Marriage With These Love Quotes

Celebrate Marriage With These Love Quotes You dont need a marriage to legitimize your relationship. Marriages are sacred vows and hence should be undertaken only when two people in love are willing to enter into a lifetime commitment. Without love, there cannot be a happy marriage. After years of commitment and togetherness, boredom can set in. Only love can help bind the couple and keep them happy forever. Here are some marriage love quotes to help rekindle the passion of love in marriage. Love Quotes for Rekindling Your Marriage Georg C. LichtenbergLove is blind, but marriage restores its sight. Groucho MarxSome people claim that marriage interferes with romance. Theres no doubt about it. Anytime you have a romance, your wife is bound to interfere. Harriet MartineauAny one must see at a glance that if men and women marry those whom they do not love, they must love those whom they do not marry. Mark TwainLove seems the swiftest, but it is the slowest of all growths. No man or woman really knows what perfect love is until they have been married a quarter of a century. Tom MullenHappy marriages begin when we marry the ones we love, and they blossom when we love the ones we marry. David BissonetteI recently read that love is entirely a matter of chemistry. That must be why my wife treats me like toxic waste. Benjamin FranklinWhere there is marriage without love, there will be love without marriage. James GrahamLove is blind and marriage is the institution for the blind. George Bernard ShawIt is most unwise for people in love to marry. Pauline ThomasonLove is blind marriage is the eye-opener. Tom MullenHappy marriages begin when we marry the ones we love, and they blossom when we love the ones we marry. Ellen KeyLove is moral even without legal marriage, but marriage is immoral without love. Will DurantThe love we have in our youth is superficial compared to the love that an old man has for his old wife. Pearl S. BuckA good marriage is one, which allows for change and growth in the individuals and in the way they express their love. Nathaniel HawthorneWhat a happy and holy fashion it is that those who love one another should rest on the same pillow. Michel de MontaigneIf there is such a thing as a good marriage, it is because it resembles friendship rather than love. MoliereLove is often the fruit of marriage. Mignon McLaughlinAfter the chills and fever of love, how nice is the 98.6Â º of marriage! Langdon MitchellMarriage is three parts love and seven parts forgiveness of sins. Mignon McLaughlinLove requires a willingness to die; marriage, a willingness to live.

Obesity in adults Essay Example | Topics and Well Written Essays - 250 words

Obesity in adults - Essay Example This is almost double the rate of obesity in 1980 (Obesity Prevention Source, 2012). Bad diet and poor eating habits: When one uses a diet that is high in calories, lacks fruits and vegetables, and has a lot of fast food in it, s/he is abound to gain weight and thus being obese (Mayoclinic.org, 2015). Medical problems: Some medical conditions lead to obesity for example Prader-Willi syndrome and Cushing’s syndrome. Some diseases for example arthritis can lead to decreased activity in the body thus causing weight gain (Mayoclinic.org, 2015). Obesity can also lead to emotional suffering of the individual (Niddk.nih.gov, 2015). A physical appearance of a person is highly valued in today’s society. Thus people are usually classified as being less attractive and this can have a negative impact on the person. Also, as some people view obese people as those who lack the willpower, these people face limited opportunities when looking for jobs, schools, and in social situations (Niddk.nih.gov, 2015). Niddk.nih.gov,. (2015).  Understanding Adult Overweight and Obesity. Retrieved 8 June 2015, from

Goal is to share with the reader an incident in your life that taught Essay

Goal is to share with the reader an incident in your life that taught you something about life, about other people, about your - Essay Example I was working on a project with group consisting of five members. It was a science project and each member was assigned a specific work that was to be completed within the given timeframe. While each member’s work required independent research but we were all helping each other to complete the project as early as possible. I remember, I was particularly quite abrasive and short tempered with one of my colleague because he seemed to be quite distracted and least concerned in completing his part of the project. He was an African American who was more inclined to be gregarious and less focused on his studies. It just confirmed my preconceived ideas about racial differences. Hence the news about my sister’s accident came as a complete jolt that completely threw me off balance. We were all busy doing our project so for a moment I was unable to accept the news and did not know what to do. Suddenly it was Anthony, the African American colleague who was consoling me and took co ntrol of the situation. She was my only sister and I kept mumbling that I would die if anything happened to her. Anthony accompanied me to the hospital and took charge of the situation. My sister was profusely bleeding and was concussed.

The Making Of the Black Revolutionaries Essay Example | Topics and Well Written Essays - 1000 words

The Making Of the Black Revolutionaries - Essay Example These small steps come from the struggles faced in everyday life, at school, in church, and the local restaurant. By remaining true to his personal convictions throughout his life, the revolutionary inside was allowed to grow. The book traces this evolution in Forman, and the people that he worked with in the civil rights movement, from being political activists to becoming powerful forces behind revolution. The book is divided into two parts and highlights the evolutionary change from political thought to action for social change. Book One, "A Constant Struggle", details the experiences of the author's early life and his experiences with the state of race relations in America from the 1930s through the 1950s. It is in these years that Forman forms his political views and forges his hunger to pursue social justice. The author is faced with the everyday hatred and discrimination that confronted blacks during this period, yet he does not preach about their evils. The author is a master at describing the situation and letting the reader draw their own conclusions. He tells the story of a black sharecropper that was evicted from her land and home because she registered to vote in Fayette County Tennessee in 1960. The author tells the story in Georgia Mae Turner's own words and simply reminds us, "The price is high for all acts of rebellion and Georgia Mae had paid dearly for hers" (124). It is this constant struggle that is addressed in Book One and contends that revolution is the continuous addressing of these injustices. One of the major threads that run throughout the book is that being a political revolutionary is a day to day struggle that deals with real people and real events. Forman sets the stage for the book in the opening chapters by describing his life in Mississippi and Chicago. Faced with discrimination and segregation, he was able to complete school, serve in the Air Force, and graduated from college. It's in these early years that the author forms his political ideas and their radical overtones. He writes, "This was economic in origin, but not just a matter of money. The issue was sheer survival, the survival of the black working-class in a hostile world" (54). Forman viewed the hostility in the world from the philosophy of W.E.B. DuBois and would be determined to use his talents to correct even the smallest injustice. The book is more than just the author's personal accounts of the struggle for civil rights. Book Two "A Band of Sisters and Brothers, in a Circle of Trust" is an accurate historical record of some of the most important organizations of the period. He details his work with the Student Nonviolent Coordinating Committee (SNCC), Southern Christian Leadership Conference (SCLC), and the Congress of Racial Equality (CORE). The author is able to take the reader behind the scenes and meet the players who were influencing their policies and doing the difficult work. The stories are a reminder that the job of revolutionary is often confronted with compromise. When the SNCC, SCLC, and CORE leaders met to discuss their stand on Vietnam in 1966, there was wide disagreement on how to

Prohibiting smoking in public places Research Paper

Prohibiting smoking in public places - Research Paper Example The legal system should regulate smoking in public places by prohibiting it,and by rigorously enforcing the ban.Murder,robbery,aggressive actions,sale of drugs that are considered to be dangerous,overt sexual acts,unauthorized use of explosives,transport of toxic materials,and many other potentially dangerous or offensive actions are strictly regulated or fully banned in public places. Cigarettes are dangerous and offensive to those people who are exposed in public places. The term, â€Å"in public,† implies shared space. It must be considered that there are ill people, infants and children, pregnant women, elderly people, valuable and contributing members of society, animals, birds, insects, trees, plants, and air in that shared space. All are vulnerable to contamination and poisoning by toxins released in cigarette smoke. It is the purpose and duty of the legal system to protect people in shared space, as well as to uphold the protections promised in the US Constitution and the Bill of Rights. Second-hand smoke is damaging and illness-inducing. Victims are involuntarily exposed, and many have no voice or social influence to fight against this injustice. Infants and children, for example, cannot voluntarily leave a smoke-filled area, but are at the mercy of adult choices. It is known that the effects of second-hand smoke on children places them at risk for developing frequent colds, asthma, coughs that do not go away, ear infections, high blood pressure, learning and behavioral difficulties (The Cleveland Clinic). People who work in restaurants or other service-related industries, where they are frequently exposed to second-hand smoke, are another high risk group with no real choice to stop exposure, if they leave the area, they risk losing employment and income. If they stay, they regularly absorb carcinogens and various smoking-related toxins into their body, increasing their risk of lung cancer, heart disease, asthma, emphysema, eye and nose irritati on (The Cleveland Clinic). Smoking cigarettes is potentially fatal. Because it is voluntary, it can be seen as an act of slow-motion suicide. When a smoker smokes, in public space, he/she is performing a public act of self-destruction, witnessed by children, teenagers, and other emotionally impressionable people. It is a horrifying act, a slower death than catching one’s body on fire, in protest, or jumping off a skyscraper, but horrifying anyway. Civilized people, who choose to kill themselves, should do so in private, not demand witnesses. This argument has merit precisely because the average person is informed about the potentially fatal consequences of smoking. The act of smoking raises imagery, based on real information in the minds of informed witness. The witness understands that smoking can lead to heart attacks, strokes, and lung cancer. The witness has seen examples of yellow teeth and yellowed nails on a smoker. The witness has smelled the stale aroma hanging in a smoker’s hair, house, and clothing. Perhaps the witness mourns the death of a loved one, lost to the consequences of smoking. The witness is involuntarily confronted by this imagery, when a smoker lights up in shared space. If the shared space is a restaurant, the witness suffers damage to a healthy appetite. If the witness has asthma, or other respiratory illness, the smoker obliviously antagonizes another’s health condition. If the shared space includes pregnant women, their unborn children are also endangered, along with the mothers-to-be. Along with the pregnant woman, the fetus comes into higher risk of developing lung cancer, emphysema, heart disease, allergies and asthma (The Cleveland Clinic). If the shared space is a public event, attention is forcibly re-directed to the smoker. If the shared space is a church hall or parking lot, the witness may suffer offense to his/her faith. If the shared space is a park, the beauty of connection with nature is compromised . The smoker sets a bad

Museum Marketing Assignment Example | Topics and Well Written Essays - 2000 words

Museum Marketing - Assignment Example The primary role here is to correlate people and material things, so that the museum becomes an important site for the development of new forms of experience, memory and knowledge. As a transport museum, Coventry boasts of the largest arrays in its display of road transport mediums, cars, commercial vehicles and buses, apart from motorbikes and cycles. Through its plethora of galleries like the Introductory Gallery, Landmarques and Boomtime Boomtwon, among many others, this museum has the scope to tap markets other than automobile lovers. This can be done by adopting a certain level of media culture and displaying its millions of archive and ephemera objects in a way that appeal to the sensibilities of even the most average person by showcasing trends like now and ten as well as others like tours that involve no instructions. Set in the place where British automobile and transport was born, this museum displays collectibles that are mostly from a personal collection or gifts apart from the purchased items. (www.transport-museum.com) Having traced the journey from denial to discovery (Rentschler, 2002), museum marketing depends largely on presenting facts in a way that grab interest and offer experiences that most cultural industry based organizations would term as marketing orientation. With a new emphasis on skills and market presence, there is now a concerted effort towards driving resources to create museum visibility in the most unusual places. In thus regard, marketing activities concerning a museum seek to promote a ceratin sense of intrinsic values that will offer motivation to the most unlikely individuals as far as transport and automobiles are concerned, and turn them into visitors. This paper will study the methodology which can be adopted to increase the audience base and market the museum effectively. Coventry has a 303, 475 strong population (www.wikipedia.com) Apart from this, it is strategically situated between the Midlands and Birmingham with a proximity to London. Considering the fact that the Coventry has a large influence from the Midlands, owing to the fact that this is where Britain's tryst with transport really began, it is imperative for the museum's marketing managers to identify the niche crowd that subscribes to the concept of ethnicity, as the Midlands have a large variation in their population in terms of Asian and other communities. This has strong implications towards further research to find out the level of visitation to the museum. The museum is also in dire need of a complete refurnishing plan. This is owing to the problem that it does not, in its present form, cater to the sensibilities of emerging lifetsyle profiles as well as interest areas. Since the 1990s, museums including the Coventry, have seen a surge in studies revolving around experience of visitors and motivation. This laid the foundation for audience research (Doering, 1999; Thyne, 2001) as well as visitor learning (McManus, 1993). It was found that will factors like more upmarket ways that contribute to overall segmentation. These may include profiles that make statements about one's lifestyle or other such factors. (Todd and Lawson, 2001). The focus of museums has also come to include the area of multicultural audience studies, in a bid to include visitors from various walks of life. In this case, my

Individual application paper Essay Example | Topics and Well Written Essays - 1250 words

Individual application paper - Essay Example This could be because am junior to him or we are not very close friends. I believe in his own way, he is right because based on my understanding and knowledge, the owners of the restaurant also has never questioned him or complained. I think generally I don’t like Erick the manager. I do not know whether my dislike for Erick will create a negative attitude toward him or am just being biased. His style of management does not conform to the normal style of management which has been in existence since I joined Franklin group of companies. I do not welcome his tendency of hiring his friends to work in the restaurant because some are incompetent like Colleen. Despite that I do not agree with his style of management, I think Erick also believes he is right in his own way of doing things. However much I can be critical or conservative to some of his decisions, I think he trusts the people he always hires. Take a scenario of an episode, which occurred last Saturday night, and you will agree with me. The policies of the restaurant stipulate that an employee cannot leave the cafe at the end of the working day before being released by the manager. However, on the material Saturday, Colleen, a waitress and one of the friends of Erick, was to go home at 11.30 pm but was not yet released by the manager. ... Two clients comes into her sections and she ignores them. Her behavior made me dislike her so much because she does not value work and responds to me rudely. I may be judgmental to her but I think to Colleen, she knew her time was up and was waiting to be released. Similarly, her response to me that she did not see the clients might be true given that it was a busy evening and many people move in and out (Mind Tools, 2013). Similarly, I later decided to approach the management about the incidence despite the fact that I knew what would be the response of the manager. I do not think Erick could have responded well could he have more time to with me or if I could have come another time. This is because he only spared me one minute on such a sensitive matter. But generally I believe maybe my report undermined his decisions on the operations of the restaurant or he liked the waitress. My Action plan After studying the situation in the restaurant for some time now and was not pleased with the way it was being managed, I look for an opportune moment to act for the well being of the restaurant. The issues I identified that need action was the general manager to stop hiring his friend the restaurant most of whom are lazy, the working policies to be followed and the management should consider the opinions of the junior employees in managing the restaurant (Mind Tools, 2013). I feel that the general manager ignored my report and the well being of the restaurant and I believe I was right in reporting the matter to him as the general manager of the restaurant. My plan of action will mainly focus to the manager and if it fails, I will try to seek audience with the owner of the restaurant. Furthermore,

Museum Marketing Assignment Example | Topics and Well Written Essays - 2000 words

Museum Marketing - Assignment Example The primary role here is to correlate people and material things, so that the museum becomes an important site for the development of new forms of experience, memory and knowledge. As a transport museum, Coventry boasts of the largest arrays in its display of road transport mediums, cars, commercial vehicles and buses, apart from motorbikes and cycles. Through its plethora of galleries like the Introductory Gallery, Landmarques and Boomtime Boomtwon, among many others, this museum has the scope to tap markets other than automobile lovers. This can be done by adopting a certain level of media culture and displaying its millions of archive and ephemera objects in a way that appeal to the sensibilities of even the most average person by showcasing trends like now and ten as well as others like tours that involve no instructions. Set in the place where British automobile and transport was born, this museum displays collectibles that are mostly from a personal collection or gifts apart from the purchased items. (www.transport-museum.com) Having traced the journey from denial to discovery (Rentschler, 2002), museum marketing depends largely on presenting facts in a way that grab interest and offer experiences that most cultural industry based organizations would term as marketing orientation. With a new emphasis on skills and market presence, there is now a concerted effort towards driving resources to create museum visibility in the most unusual places. In thus regard, marketing activities concerning a museum seek to promote a ceratin sense of intrinsic values that will offer motivation to the most unlikely individuals as far as transport and automobiles are concerned, and turn them into visitors. This paper will study the methodology which can be adopted to increase the audience base and market the museum effectively. Coventry has a 303, 475 strong population (www.wikipedia.com) Apart from this, it is strategically situated between the Midlands and Birmingham with a proximity to London. Considering the fact that the Coventry has a large influence from the Midlands, owing to the fact that this is where Britain's tryst with transport really began, it is imperative for the museum's marketing managers to identify the niche crowd that subscribes to the concept of ethnicity, as the Midlands have a large variation in their population in terms of Asian and other communities. This has strong implications towards further research to find out the level of visitation to the museum. The museum is also in dire need of a complete refurnishing plan. This is owing to the problem that it does not, in its present form, cater to the sensibilities of emerging lifetsyle profiles as well as interest areas. Since the 1990s, museums including the Coventry, have seen a surge in studies revolving around experience of visitors and motivation. This laid the foundation for audience research (Doering, 1999; Thyne, 2001) as well as visitor learning (McManus, 1993). It was found that will factors like more upmarket ways that contribute to overall segmentation. These may include profiles that make statements about one's lifestyle or other such factors. (Todd and Lawson, 2001). The focus of museums has also come to include the area of multicultural audience studies, in a bid to include visitors from various walks of life. In this case, my

Reaearch Article Analysis Essay Example for Free

Reaearch Article Analysis Essay The system of law enforcement course of action making is a perpendicular form and a parallel political dynamic. The system of law enforcement research had the knowledge and ability to apply the decision – making process within state law enforcement courses and administrative divisions can control resolutions by giving studies to meet policy maker’s needs. This document gives a schematic outlook on the system of law enforcement determination – making methods and speaks of how researchers can make his or her accomplishments pertinent within it. Purpose The system of law enforcement action adopted and pursued by government examinations aimed at the discovery and interpretation of new knowledge seeks to equip assessments and examinations of a serious offense and provides tactics for its reduction. The number in the system of law enforcement and the scientific study of crimes periodical, analysis, and a printed narrative are full of new knowledge and policy examinations. In fact, one topic has obtained reduced recognition; however, it is how the system of law enforcement action planned and administrative divisions use the system of law enforcement in programs developing and policy making. To obtain federal money each state upholds law enforcement actions by the government and plans establishments (Garrison, 2009). Government and regional police departments establish the system of judicial body, corrections, and non – profit associations obtain money through these law enforcement establishments to assist law enforcement responsi bilities. Law enforcement researchers can make his or her business more applicable to law enforcement policy makers by having knowledge of the art of science of government authority, and policy dynamics that govern how establishments function. Law enforcement principles and intentions are ethically – based entities. By this Dena means that the law enforcement principles work in an enclosed area that negotiates with confident questions of correct and incorrect what establishes fairness and prejudice as well as the attention of an individual’s obligation. In fact, the appearance of these morals explains the division of law enforcement and law enforcement policy – making establishments from other establishments for example, original or medical sciences. Dissimilar to the institutions and Dena’s conversation, law enforcement, the natural sciences does not associate the causes of human weakness (Garrison, 2009). Problem The reason for dysfunction, our, unlike hypothesis propose are inward and outward causes for example, a need of political authority and poor disorders (Garrison, 2009). Considering how these reasons are observed and defined these causes have moral meanings associated with them. Important, the law enforcement design is a subject that regular people can readily associate to and reveal views (at least in appreciation to causation) without immersion and guidance in control (Garrison, 2009). The law enforcement design transmissions on the primary surface of policy making, exercising or seeking power in the governmental or public affairs, the study of the nature and origin of ideals. Questions and answers Is the behavior of wrongdoings in a village a law enforcement matter or a public health matter? Answer – it is a law enforcement matter because law enforcement and others for example, judges, and lawyers have to decide the punishment for the criminal but the punishment for the criminal depends on what the wrong doing was. Is the answer to a wrongdoing a discipline and containment design or a medical design in which methods are the key product? Answer – in this case it would be a medical model because treatment would be the factor to the individual or individuals involved in the wrong doing. Is wrongdoing a matter of a person’s chosen conduct or is the outcome of environmental methods past the constrain or obligation of the individual? Answer – this can be both because the person chooses to conduct the wrong doing but the environmental factors for example; the individual coming from a poor neighborhood could also contribute to the individual’s action (Garrison, 2009 White, 2013). Describe the design of the study Examinations can affect the exercising or seeking power in governmental affairs, the study of the nature, and the origin of ideals concern that in turn, holds design within the law enforcement outlined establishments. To accomplish control in the resolution events the researchers must uphold both traditional esteem, and a character of presented unprejudiced examinations by policy makers (Weiss, 1976, Ross Shapiro, 1999).The theoretical probability and the absence of a political bias of the researcher are the central results to acceptability. If individuals see an analysis as too reserved or too permissive, his or her research results are not considered worthy if the decision makers do not bestow the equal political theory (Garrison, 2009). It is better for an analysis to have no political character, thus leaving his or her qualification the main representative to create opinions. The design represents how an analysis can motivate one or more important individuals of the counsel by supplying the individuals with studies that reverberates carefully with the moral and political theories to those constituents. In fact, those constituents make the whole counsel. In addition, the politics, and authority of the council will resolve if a policy conclusion will transpire and what policies, if made, researchers will transcribe to the supervisor to carry out (Garrison, 2009). The planning administrative division manages the s econd level of the planning, carries out the decisions of the goals and puts the policy into the curriculum. In fact, once the counsel informs the supervisor on the policy it is his or her responsibility to seek the details of practice commonly regarding a workers topic, and this is at the decision of the supervisor. Thus, the judgment making authority for carrying out changes are to an individual opinion maker. In addition, analysists must know what position of decision making policy or a specific responsibility or curriculum is under to decide how the analysis can be substantial. Furthermore, if an establishment needs details, evaluations, or data on policy process is in its planning notable action studies that provides transparent and operational data will have a big effect on the method (Weiss, 1976). Operational Definition From an un widely administrative system (Hall, 1989) exercising or seeking power in governmental or public affairs concern in a course of action adopted by the government there is another view to the art or science of government on decision making –political timing. The British Navy incorporated lemons in the diet of the crew members to fight a disease 263 years back after medical science demonstrated the usefulness. Although the connection separating smoking and lung cancer was made in 1950 it was not until the 1990s that a government policy was put into place to stop smoking in individuals 18 and younger (Lomas, 2000). Inductive Logic To furnish assorted control establishments and stakeholders with an examination aimed at the discovery and interoperation of new knowledge there are three processes. One a portion of the study is left out and rejects the outcome because researchers defy the outcome. Exercising or seeking power in governmental or public affairs. Two – studies center on clauses and delicate variations in information, but center on clauses and limitations not well accepted in the public policy (Ross Shapiro, 1999). Three – using the identical data conservatives makes noted facts and policy makers make a course of action adopted by the government. Ross Shapiro advises that a course of action adopted by government that studies can have exercising or seeking power in the government, and define the studies or if the examinations have worth (Ross Shapiro, 1999). Deductive Logic The success of making examinations aimed at the discovery greater, and beneficial analysis comprehend processes. There can be no individual correct opinion in government judgment making, values, and examination outcomes will never be understand or believed enough to give the conclusion in a policy dispute (Weiss, 1982). In fact, researchers who do not have the quality or power for making the last policy decision do not obtain a course of action adopted by the government. In addition, actions adopted by the government when in question about what data researchers require, researchers obtain information that is pleasant or relating to government in the researchers association (Weiss, 1982). Furthermore, actions adopted, and pursued by government makers are feeling at ease with the condition and do not alter easily. Finally, the governmental affairs use researchers to back a predetermined policy position is a worthy use of analysis because it gives individuals the general understanding f or the analysis (Weiss, 1982). Findings The significant basis that courses bring to the course of action process is a self – governing, logical method. The stakes are high and some topics are likely argued by special interest stakeholders. The data has to support credibility (Ross Shapiro, 1999). In fact, researchers should stay away from political discussion on what the researcher means for future policy making. Researchers examining analysis and outcomes based on authorities’ information, individuals should keep in mind that authorities control information is complete information. Furthermore, information can be explained lawfully in unusual ways, and the choice of possible explanations of information can come about from government actions, and have the same legitimacy (Ross Shapiro, 1999). Qualitative or Quantitative The information in this document is qualitative data because there is information and opinions on many levels. Information is part of a method that contains giving training and understanding for policy deliberations producing words for accepting dilemmas, and producing answers that happen over time (Rist, 1994). With this qualitative data consisting of values represent qualities of non-numerical categories (Bennett, Briggs, Triola, 2009). This is important because it gives information estimation, awareness of past information and analysis on what causes have been and what have not been put into place pertaining to the development (Rist, 1994). In conclusion, research is important in law enforcement policies because the information received can determine what policies have and have not been put into place, and if new policies need to be added. Researchers have to pay attention to the information collected, and have the information needed to know what can and what cannot be used. In f act, researchers give the government the last choice on rather they should use the information or not. Decisions are very important in the research area of law enforcement because the research changes therefore; researchers must have the knowledge and skills on when and when not to use specific data. References Bennett, J.O., Briggs, W.L., Triola, M.F. (2009). Statistical reasoning for everyday life (3rd ed.) .Boston, MA: Pearson/Addison Wesley Dictionary.com (2013) Garrison, A.H. (2009). The Influence of Research on Criminal Justice Policy Making. Professional Issues in Criminal Justice, 4(1), Lomas, J. (2000, Spring). Connecting research and policy. ISUMA, (), 140-144. Rist, R. (1994). Influencing the policy process with qualitative research. Handbook on qualitative research, (), . Weiss, J. (1976). Using Social Science for Social Policy. Policy Studies Journal, 4(3), 234-238. Weiss, J. (1982). Policy research in the context of diffuse decision making. The Journal of Higher Education, 53(6), 619-639.

Media War in Lebanon

Media War in Lebanon There is a famous quote that says: the start of any war is a speech. The Lebanese society, as a collection of minorities is an extremely divided community with different religions, sects, and beliefs. This will result in a race between mixed cultures with a wide range of intelligence and understanding of worldwide relationships. This partitioned society reflects its differences at all aspects of life; in other words, politics, social believes and media. However, it does not uphold those differences as an advantage. Instead of uniting together, people got The Lebanese people have not learned to live together nor adapt to the fact that difference does not harm. This bad habit started a long time ago, and caused a terrible and damaging civil war. The Lebanese civil war was a different type of war. It made Lebanon a battle field for powers and groups beyond Lebanon. It started for religious reasons, and ended in 1990. ( Harb,I, 2005) The last one was due to the involvement of Syria and I srael. The funny part is that the people still follow those leaders that lead them to a war. Lebanese are passing through hard times, and in hard times people tend to extreme measures. Now Lebanon is separated into extreme categories. Each category is set by a sect, with one main leader. Each one of those parties must have a propaganda plan based on a certain ideology. Each propaganda plan consists of several media methods that spread their message, words and images to the people. This is where one of the main issues lies. Media and especially the Television channels affect the people and harm society with their biased news broadcasts. When you watch a professional TV news, you expect to have the news as they are without adding the opinion of editors expressed. The television stations are close or related to political and sectarian groups. In other words, they promote specific political agendas. The journalists working for those stations and the stations them selves are not seen as independent producers they are representatives of political movements and they are open to attack or oppose any factions going on in Lebanon. However, the consequences of those biased news and the attacks have become uncontrollable and sky high. For the last four years (2005-2009), the Lebanese Media War is responsible for harming its citizens due to the biased news set by different localized television channels. When the licenses for TV broadcasting were distributed at the early 90s, every sect got her share as a window to show their political views to their followers and others. The Christian got the LBC and MTV -which was closed later.. The Future that is representing the Sunnis voice, the Manar and NBN that are reflecting the Shiis political ideology. New licenses were also given later to the NewTV that represents the Sunniss Voice against Harriri, and OTV that was given to Aoun to represent the opposing Christian point of view in the Lebanese political life. TV stations are controlled and financed by the different political parties, the results were catastrophic causing a deep partition in the weak Lebanese society. Political interviews on different TV stations have turned the Lebanese people into lost animals in a forest ready for battle. The unusual part of the latest trend is that people now depend on some television channels to discover the facts. The problem is simple, biased and localized TV stations are damaging to the community. The negative effect of media spread by these channels reflects itself on all the aspects of the Lebanese life even on the elections of the student councils at the universities. This can be seen by the last student council election results at the AUB. On the other hand, AUB considered being the largest and most important university in Lebanon carries organized and important student elections where each TV channel gives a result that shows her followers as winners of the election Every channel broadcasted a n interview with a student that supported the same party as the television and stated that they had won the elections. LBC broadcasted that the Christian party that follows Samir Jaa Jaa won the elections. (LBC, 2001) While channels such as Al Manar and New TV stated that the other Christian group supporting Michael Aoun won the elections.(Tayyar, 2001) This kept me confused and dazzled about the fact of how diminishing and stupid the media has become. The biased and partial news keep the followers of every party controlled by the leaders in an indirect manner. In other words as long as the people are pleased with results from the news they will remain supporters. The people in touch with the news bulletin, gossip, and rumors become influenced by the news. They become victims to the deceitful and selective of images and words and they end up being like sac of potatoes following unmerciful leaders similar to the previously ones, we have seen in history as Hitler, Mussolini, Assad- which will lead to distortion and chaos. Imad Harb wrote an article called Lebanons Confessionalism: Problems and Prospects. He wrote: Lebanons TV stations try to act as if they are pan-Lebanese. On occasion when there are certain political emergencies or other crises their overage seems to become increasingly confessional. (Harb, I., 2006 March, p.3) Later he wrote: In the spring of 2005 television has become more personalized than confessional. There was a new spirit of hope in the air following popular mobilization against the Syrian presence in the country. Media coverage of the riots in few years back that resulted in the burning of the Danish consulate in Beirut was almost entirely political with LBC and the Future TV concentrating on the fact that many of those arrested were Syrian while NEW TV and others emphasizing other mitigating circumstances. (Harb, I., 2006 March)  The danger of broadcasting such news might revolve the viewers being diplomatic to savages. Simple words and pictures could print an image in the mind. Hatred could become the new motivation guiding the people. If they watch the assassination of a person they admired over and over again on television then rage takes over them. Rage and anger are unsafe and hazardous feelings to be experienced in tactically harsh times. If person followed group X and learned to hate group Y, then X becomes the worst enemy of group Y. Results are then crystal clear, constant fighting, blinded from truth, then end of Lebanese brotherhood and the elimination of diplomatic peaceful humanitarian life. Gibran Tueni was the proprietor of An Nahar, which was Beiruts leading newspaper. Unfortunately on December, 12th 2005 he was assassinated by a car bomb. Jefferson Morley wrote in an article called World Opinion Round up: Tueni was among the first to denounce the Syrian occupation of the country. The website is opinionated in favor of the anti-Syrian views of its late editor but also conciliatory toward Hezbollah, the fundamentalist Shiite political party and militia. (Morley, J., 2005, p.1) The LBC interviewed people that supported Gibran Tueni and asked them about their opinion towards the crime and their response was indirect towards the Syrians. It is a clear brainwashing game when they keep reminding people of the sad crime. Lately Michael Oun has joined hands with Huzballah which means now both parties are supporters of Syrians. Looking at the political biased broadcasts from different points of view, Al Manar and New TV are not different from the LBC and the Future broadcastin g methods. Huzballah consider themselves the protector of Lebanon and think they have the right to carry weapons not owned by the army. To keep that image floating into peoples minds, Al Manar broadcasts filmed Huzballah soldiers firing missiles and playing militia games in fake battle fields and some real ones (During the 14 July war). The idea behind those featured films is to show the strength of Huzballah and how they are needed for the safety of Lebanese people. Here they are playing the game of making the people feel the security and protection under the power of Hezbollah. Al Manar also repeats images of the suffering Palestinian people. These features remind the people of the other reason why Huzballah is found. Basically it shows how supportive Huzballah is to supporting countries especially weak ones, and this implies that he could be of help to the weak and in need from the Lebanese people. I found articles related to the political issues. One small detail wrote On Decemb er 7th, 2006 Hassan Nasrallah issued another televised speech calling for further protests, and demanded that the death of Ahmad Mahmoud should not serve as an excuse for any violent clashes. He also made a solemn oath that Lebanons Shiites would not be dragged into a sectarian war with Sunnis. (united nations economic and social council.) Hassan Nasrallah always makes speeches on Television. His high charisma helps him to reach the people. Huzballah is shown as a strong and at the same time peaceful. This makes their followers to believe in them even more. On July 30 thAccording to UWAC Hezbollah utilizes a multifaceted media campaign to garner support from the Arab world and bolster its ability to wage urban warfare The obvious part is keeping the people estranged, and on bad terms. No one now makes his own decision until his leading channel broadcasts what he should start believing in. It is the basis of brainwashing, basically having info put straight into your mind without unde rstanding.  One last damaging result of this media chaos is the bad image of Lebanon that is reflected to the Arab and foreign communities about Lebanon and its citizens. The tourism, the main income that the Lebanese economy depends on is very badly affected by the image that our TV channels are reflecting and this will, of course, show by the lowering standards of living of all the Lebanese. However, the media war has proven to be useful for Lebanese people rather than harming them, since channels will now show there true colors on many subjects and topics. People can now watch the various channels and decide for themselves who is on the right path towards improving Lebanon, and choose who to support. furthermore  researchers and politicians who really care about Lebanons wellbeing can now identify the differences clearly and on that bases work on a better Lebanon , since the channels proudly show how biased there opinions are on various topics .for example the ongoing war with Israel, forming the government, national debt .In addition, The media war aided in the process of encouraging Lebanese youth in pursing there educational paths forward in the fields of economics and politics , because they have seen the clear image behind following false media war propagandas .however these positive effects are a minute compared to the titan negative problems it create. Surely p ositive returns from the media war are healthy ,but the fact still remains that media war is massively harming the Lebanese people . All in all, the ones most damaged about this entire media game are the people because they are the target of each single party. Changing or discarding current channels should be a priority for the New Lebanese generation. No one cares about the people. The new channels should show what the people really need. They do not need words, nor funny speeches or a nice color to follow. All they need is for someone to express their pain. How come is it that Lebanon is ripping the people off with a high ten percent tax that has recently been implied, borrow money from external countries and still are in debt that they need France three to borrow new money. Where is all the money going? Why dont the television channels explain that fact?. Why do AUB, LAU, AUT, Balamand, NDU, and the Lebanese university graduates end up working as waiters in various restaurants in Lebanon. The news is busy and excited filming every university elections live. They should film the problem of employment and insuffi cient salaries of those students instead.. References Morley, J.( 2005) Lebanons media landscape. Retrieved on Jan. 21, 2007 From Http://blog.washingtonpost.com/worldopinionroundup/2005/12/lebanons_media_landscape.html USIP (2005). Arab Media: tools of the governments; tools for the people? Retrieved on Jan. 21, 2007 From http://www.usip.org/resources/lebanons-confessionalism-problems-and-prospects University of Maciddonia.(2007). United nations economic and social council. http://sites.mgkworld.net/thessis07/files/ecosoc_b.doc UWAC(july,30,2008):Hezbollahs use of Arab media to galvanize support. http://babylonscovertwar.com/Terrorist%20Groups/Shia/Hezbollahs%20Use%20of%20Arab%20Media%20to%20Galvanize%20Support.pdf